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Angel One Asset Management vs Other AMCs: What Makes Their Mutual Funds Stand Out?

Elena Kenneth by Elena Kenneth
14 June 2025
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Angel One Asset Management which started on May 4, 2023, is located in Mumbai and is a fully owned subsidiary of Angel One Limited. In starting its work with mutual funds, this company put its focus on passive strategies to offer affordable, open and easy ways for people to earn wealth. The strategy, overseen by Angel One Trustee Company Limited and headed by Hemen Bhatia, Mehul Dama and Ferhana Mansoor, helps distinction the company from AMCs that offer both active and passive funds. According to their website, their mission is to allow more people to use passive investing, without finding and hiring a stock or portfolio manager.

Table of Contents

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  • Features of Angel One Mutual Funds
  • Comparison with Other AMCs
  • Unique Selling Points of Angel One Mutual Funds
  • Conclusion

Features of Angel One Mutual Funds

The plans from Angel One are made to fit the needs of investors, using the benefits of passive investing:

  • Low-Cost Structure: ETFs and index funds are less expensive than active ones which means more of your profits are saved. It becomes more attractive in a market where fees on active funds can lower the returns you receive.
  • Transparency: Since the funds mirror famous indices such as the Nifty 50 and Nifty Total Market, investors do not need to figure out what is being tracked, unlike active money managers.
  • Accessibility: Because you only need to invest ₹1000 each month in SIPs, these funds are now accessible to all, regardless of income. This feature is easily found on their website.
  • Simplicity: Having someone else manage their portfolios eliminates the danger of riding market moments and the wrong manager, so these funds suit investors who want simple, aligned ways to invest.

Comparison with Other AMCs

With the number of active and passive funds available, many Indian AMCs allow investors to choose based on their risk tolerance. However, Angel One Asset Management’s unique concentration on passive products sets them different, allowing them to concentrate their expertise on index following and ETF management. This specialization might possibly lead to greater monitoring performance and reduced costs compared to AMCs juggling both active and passive techniques. 

The passive investing industry has witnessed tremendous development in India, driven by investors increasingly realizing the benefits of low-cost, index-tracking funds versus actively managed ones, which typically fail to exceed benchmarks after costs. Angel One’s debut into this arena, as indicated in previous market evaluations, positions them well to profit on this trend. Additionally, their distribution approach is a crucial differentiation. While many passive fund firms rely largely on direct distribution methods (such as online platforms and registered investment advisers), Angel One seeks to harness both online and conventional channels, including individual distributors and banks. This approach enables them to reach a wider audience, particularly investors who prefer regular plans and personalized advice, potentially giving them an edge in distribution.

Unique Selling Points of Angel One Mutual Funds

Several factors make Angel One mutual funds particularly appealing and distinct from competitors:

  • Passive-Only Focus: By dedicating themselves solely to passive products, Angel One can offer specialized knowledge and potentially superior tracking performance compared to AMCs offering both active and passive strategies. This focus aligns with their belief, as stated on their website, that passive investing democratizes access to financial markets by eliminating the guesswork of stock and portfolio manager selection.
  • Tech-First Approach: Technology is a focus for the firm when investing, helping to boost productivity and enhance what investors experience online. Using technology is important for their effort to make investing easier and simple, as their tools clearly support. 
  • Experienced Management: Led by seasoned experts like Mehul Dama, with over 19 years of experience focusing in ETFs and Index Funds, and Kewal Shah, with 10+ years in operations and dealing, Angel One’s fund management staff brings credibility and knowledge. Their backgrounds from other renowned AMCs, such as Benchmark AMC and ICICI Prudential AMC, improve investor trust. 
  • Democratization of Investing: Their objective to empower a billion lives via passive investing resonates with the greater goal of making financial markets accessible to everybody, regardless of their investment amount or experience.

Conclusion

With Angel One Asset Management entering the world of mutual funds solely as a passive play, it stands out in a market where a variety of products is common. The company’s emphasis on affordable, clear and easy-to-use investments, as well as a tech-based approach and strong team leadership, makes them attractive to those wanting to avoid complexity. Because these funds are still young, not having a long track record, their main strength—passive investing which reduces costs and gives a broad market view—makes them a good match for investors hoping to track the market without worrying about active decisions. If you’re an investor interested in wealth building and cost savings, then it’s likely that Angel One’s mutual funds appeal to you, primarily because of their smart rewards structure and concern for investors. 

Tags: Angel One Mutual Funds
Elena Kenneth

Elena Kenneth

Elena Kenneth, a professional content writer, enjoys delving into diverse subjects such as technology, business, digital marketing, health, fashion, and travel, among others. Devoted to delivering top-notch and thoroughly researched content, she strives to enhance the lives of her readers through valuable insights.

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